Major Wright and the Wright Way Foundation: Strong community partnerships are essential to the success of GEO’s Continuum of Care. One such partnership is with Major Wright and The Wright Way Foundation, a collaboration rooted in character development, leadership, and the belief that consistent positive actions can transform individuals, families, and communities.
Major Wright, former NFL player and respected community leader, brings authenticity, lived experience, and credibility to justice involved populations. Through The Wright Way Foundation, Major Wright delivers programming that emphasizes personal responsibility, service, integrity, and intentional parenting values that align directly with GEO’s rehabilitative mission.
Good Deed Tuesday: Small Actions, Lasting Impact: At the heart of this partnership is Good Deed Tuesday, a national initiative founded by Major Wright that challenges individuals to practice intentional acts of kindness, service, and accountability in their daily lives. Within GEO facilities, Good Deed Tuesday serves as a powerful character-building framework that reinforces pro-social behavior and personal responsibility.
Participants are encouraged to:
• Take ownership of their actions and choices
• Demonstrate respect for others through daily conduct
• Engage in service-oriented thinking and behavior
• Practice accountability in relationships, especially within the family
Good Deed Tuesday translates abstract concepts like character and integrity into practical, repeatable actions making values tangible and measurable.
Strengthening Parenting Through Partnership: GEO’s partnership with The Wright Way Foundation extends Good Deed Tuesday principles into parenting and family strengthening programming across GEO Group facilities. Integrated into parenting classes and fatherhood initiatives, this collaboration helps participants understand the influence their daily decisions have on their children and families.
Programming emphasizes:
• Modeling positive behavior for children
• Consistency, accountability, and leadership in parenting
• Healthy communication and emotional presence
• Reframing fatherhood as an active, values-driven role
By connecting character development with parenting education, the partnership reinforces the message that parenthood begins with personal responsibility and example.
Alignment with the Continuum of Care: The Wright Way Foundation’s programming aligns seamlessly with GEO’s Continuum of Care by reinforcing themes introduced in education, treatment, faith and character development, and housing unit culture. Good Deed Tuesday principles are echoed through Purpose and Place, Contingency Management, and staff-led reinforcement—ensuring consistency across environments.
This alignment strengthens institutional culture by:
• Supporting positive behavior reinforcement
• Enhancing engagement in parenting and character programming
• Promoting pro-social norms within housing units
• Encouraging reflection, accountability, and leadership
A Partnership Built on Impact and Credibility: The partnership with Major Wright and The Wright Way Foundation exemplifies how credible community providers can amplify rehabilitative outcomes. By combining Major Wright’s leadership and message with GEO’s structured Continuum of Care framework, the collaboration delivers programming that is relatable, value-driven, and sustainable.
Together, GEO and The Wright Way Foundation are helping individuals recognize that transformation is not achieved through one moment but through consistent choices, intentional parenting, and daily good deeds.
